Take a look at some of the most effective strategies in digital marketing for 2022. With the ultimate goal to increase traffic on your website and start conversations with the right people! Bring momentum to your business with digital marketing content production.
Do not doubt, that presenting a beautiful and seamless website is very beneficial and pleasant to look at. However, the main question is where do we start? There are so many features and amazing things we can do.
The blueprint to your website is the reflection of what you offer, why they should choose your product or service, and actions the user takes to buy. What other considerations go into creating a high-converting website? One of the first things that come to mind is your branding. Branding is essential and includes:
– Color Palette
– Tag lines
– Call to actions
Once that is taken care of, it’s best to determine what features makes sense for your users. Some of the most beneficial features are interactive opt-in forms, pop-up forms, FAQ widgets, pricing tables, effects and transformations. There is no limit on visually representing the brand.
Some people want to say promoting your brand via email is not as effective and also ‘spammy’. However, the facts say otherwise. According to this updated hubspot article on The Ultimate List of Email Marketing Stats, it claims that “In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.”
Definitely recommend diving into the article for tons of great information.
‘The email marketing state of mind’ is pretty much the same as an optimist. Taking the approach that people would love to hear about your business is the best foot forward when planning your strategy.
Just know, people want to hear about your business and what you offer. If you limit your email marketing campaigns then you limit being top of mind to your audience which only costs you pennies on the dollar. Additionally, this is a great opportunity to bring users to your website by giving them content that is relative to them. It could be a video, blog, white paper, press release, and landing page.
With email marketing, the ultimate goal is to bring traffic to your website and encourage users to fill out a form to learn more about the business, product, or service.
Sales Email Automation
The marketing campaigns are amazing to say the least, social media is popping, and the website looks great. Your marketing to your database and you are doing everything right on the marketing side. Except… we all know the cliche saying “fortune is in the follow-up”. This is where using an email automation tool is really effective.
Implementing a sales drip campaign (automatic email sequence of 2-3 emails) into your system, reaching out to users will save your sales team time and the contacts in your database will be in contact with.
Choose to send emails based on activities from email promo campaigns or simply reach out to a specific list.
Photo and Video Content
It is no secret that people love video, reels, and short-clips. It grabs attention and keeps people entertained. Creating a strategy to keep a vault of media is a great idea since we are leaning into this digital world full of online menus, delivery services, social media posts, stories, youtube, TikTok, snapchat and so much more.
Content is overwhelming and requires the right tools and platforms to make production happen. Just know that the content that is produced for your business using photography or video never goes unnoticed and can be used in multiple ways at multiple times.
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About Quartz Digital Marketing
We help current marketing and sales teams with modern websites, marketing campaigns, lead generation, and more. Transform your business to make the power of technology work for you.